Director Demand Generation (all genders)

Growth Architect Wanted: Shape the Future of Demand Generation
 
Shaping Demand, Driving Growth – Your Next Leadership Challenge
At baramundi, Demand Generation isn’t just about creating interest—it’s about strategically transforming market potential into sustained business impact. We combine data-driven insights, innovative performance marketing and precision execution to attract, nurture, and convert the right audiences.  As the leader of this high-performing team, you will define and execute strategies that elevate brand awareness, generate pipeline, and accelerate revenue growth. If you’re ready to drive  measurable impact at scale this is your opportunity to lead.

Do what you do best:

• DRIVE GROWTH You develop and implement a comprehensive demand generation strategy that is aligned with the company's growth targets and focused on the relevant segments and personas 
• GET INTEREST You generate attention and sales in the desired segments and target groups 
• TAKE THE LEAD You lead, manage and supervise the Demand Generation teams (Inbound, Digital, SDR and Events) 
• UNITE RESPONSIBILITY Your commitment leads to a coherent, integrated approach in which you oversee all demand generation channels including inbound and outbound marketing and sales development 
• ANALYZING & OPTIMIZING You evaluate data from measures and campaigns, measure funnel efficiency and ROI - the basis for making informed decisions to optimize and scale successful initiatives 
• CROSS TELLING You coordinate goals, messaging, lead scoring and follow-up strategies across departments with sales and marketing to improve the lead-to-customer conversion rate 
• GOAL SETTING You promote a culture of continuous improvement, innovation and accountability 
• BEING AHEAD You follow the latest trends and technologies in demand generation and SaaS marketing - or simply develop them yourself in the form of effective tactics and tools    
• MANAGE EFFICIENCY You use the overall budget for demand generation, resources and acquisition costs in a high-performance and sustainable manner
• HAVE FUN You will find your place in our colorful and collegial environment 

What we appreciate about you:

• At least Bachelor's degree in marketing, business or a related field 
• Minimum 7 years of experience in Demand Generation or Performance Marketing, with at least 5 years in a leadership role within a Software or IT Security company
• Proven track record of designing and executing demand generation strategies that drive substantial business growth
• Strong analytical skills such as interpreting data, recognizing trends, classifying them and deriving recommendations from them  
• Expert knowledge of marketing automation and CRM tools (e.g. Microsoft or Salesforce) and digital go-to-market platforms (e.g. Bombora, ZoomInfo, Linkedin SalesNavigator, Outreach, etc.) 
• Ideally practical experience in implementing a relevant sales and marketing automation solution 
• Experienced in leading and managing teams of team leads, driving alignment, performance, and strategic execution 
• Excellent communication and interpersonal qualities with the ability to engage and influence stakeholders at all levels of an organization 
• Creative, growth-oriented mindset with a willingness to test new approaches and improve based on performance data 
• Presentation and negotiation skills in German and English 

10 reasons to choose baramundi!

#1 ARRIVE IN PEACE
Our all-inclusive package makes starting particularly easy. Your personal onboarding buddy will show you everything: from the welcome breakfast to the fully equipped workplace.

#2 FEEL AT HOME
Coffee, fruit, and drinks are free. We take care of your mail and packages. Once a month, all baramundians meet during work hours for pizza and chatting. Just because.

#3 EXPERIENCE VALUE AND APPRECIATION
We believe in values and live them: togetherness and trust. Courage, enthusiasm, and competence. Our communication culture is open and honest. Just like the regular team feedback sessions.

#4 GET REWARDED
You will also feel our appreciation. Success bonuses are as natural as Christmas bonuses, company pension plans, and team events.

#5 ENJOY LIFE
Work time is life time. That’s why you can organize it individually with us. With flexible working hours in full or part-time, home office, and even sabbatical options.

#6 STAY HEALTHY
We want you to feel good. That’s why we have ergonomic furniture and organize health days, massages, yoga, and running groups.

#7 DEVELOP FURTHER
Your personal and professional advancement is important to us. We pay for training and coaching during working hours. Even two-year work stays at our branch in the USA are possible.

#8 WORK AT EYE LEVEL
We are all on a first-name basis, from apprentices to management. We don’t have complicated hierarchies.

#9 YOUR FAMILY IS IMPORTANT TO US
Family means being there, caring, and supporting each other. We do this with daycare subsidies and holiday care, as well as at our family summer festival.

#10 MAKE US EVEN BETTER
We want to be a great place and employer. For that, we need honest feedback.